AYMO | multi-media marketing campaign

An exciting working in progress project about which I will be updating over the time.

Initially it involved the creation of the online presence for the new ethical fashion brand – AYMO. The brand is based on transparency and assumes an urban lifestyle.

ROLES: Creative Director, Video Producer, Stylist

The brief and its OUTCOMES:

-> a website that would tell straight away the 2 stories personified by the brand .:  urban collection | artisan work, their suppliers.

-> 3 short documentary videos to be published on the website, presenting the brand and showing the ‘behind the scenes’ with the artisan community.

-> producing photo-shoots  for the new collections of the brand.

Autumn|Winter 2011 .:  Rustic Urban was the theme. A splash of color and eccentricity in the rough city spots, which are now so desirable. A casual fun approach and various models with diverse texture combinations to go with the vibrant ‘babucha boots’.

PHOTOGRAPHY BY  Lidia Drzewiecka & Rodrigo  Vasconcelos

Spring | Summer 2012 .: British Picnic, served as inspiration. Friends chilling out in the park on a bright sunny day. The set was playful and the models encouraged to engage as a group. Pale colors, diverse accessorise and a fresh look composed the shoot.
PHOTOGRAPHY BY  Lidia Drzewiecka & Rodrigo  Vasconcelos

[project with more work in progress]



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