AYMO | multi-media marketing campaign
An exciting working in progress project about which I will be updating over the time.
Initially it involved the creation of the online presence for the new ethical fashion brand – AYMO. The brand is based on transparency and assumes an urban lifestyle.
ROLES: Creative Director, Video Producer, Stylist
The brief and its OUTCOMES:
-> a website that would tell straight away the 2 stories personified by the brand .: urban collection | artisan work, their suppliers.
-> 3 short documentary videos to be published on the website, presenting the brand and showing the ‘behind the scenes’ with the artisan community.
-> producing photo-shoots for the new collections of the brand.
Autumn|Winter 2011 .: Rustic Urban was the theme. A splash of color and eccentricity in the rough city spots, which are now so desirable. A casual fun approach and various models with diverse texture combinations to go with the vibrant ‘babucha boots’.
Spring | Summer 2012 .: British Picnic, served as inspiration. Friends chilling out in the park on a bright sunny day. The set was playful and the models encouraged to engage as a group. Pale colors, diverse accessorise and a fresh look composed the shoot.
PHOTOGRAPHY BY Lidia Drzewiecka & Rodrigo Vasconcelos
[project with more work in progress]